I made it so you could say Marcy and it was all good. I ‘aint cross over, I brought the suburbs to the hood. Made ‘em relate to your struggle, told ‘em bout your hustle. Went on MTV with du-rags. I made them love you. You know normally them people wouldn’t be f—ing wit you, til I made ‘em understand why you do what you do. I expected to hear, ‘Jay, if it wasn’t for you’….
Shawn Carter bought a basketball team. Well, technically he bought one-fifteenth of one percent of a basketball team, but who’s counting? Regardless, the savvy branding of his recent purchase has blanketed the borough in black and white. Brooklyn Nets apparel is no longer solely in support of a franchise, but of a culture. Their snapbacks are the manifestation of a dream, their owner’s jersey sells more than anyone else on the team, and a short stroll from the Barclay’s Center holds the reason why.